The program in general aims to strengthen entrepreneurial capacity of NGO workers and their partners in Farmer Organizations (FOs) in Southeast Asia to establish an on-ground marketing link between small farmers? group and market players and to collaborate with policy makers at national, sub-regional and regional levels to respond to agricultural marketing issues confronted by the small farmers.
Implementing Agency: Southeast Asian Fisheries Development Center (SEAFDEC), Thailand
In 1979, Mr. Morihiko Hiramatsu, The Governor of Ooita Prefecture (Japan) at the time, proposed "One Village, One Products (OVOP)" movement to provide greater motivation for the rural potential people being community leaders to activate rural economy mobilizing various inputs unique and available in these rural communities.
Over 25 years, such movements have been successfully developed in either in Ooita and other Prefectures, Japan, recognized as production of differentiated products, "One Village, One Products (OVOP)" and greatly mobilized rural people including women's group for the promotion of various vitalization activities of rural communities. It is also proved that women's groups have taken various leading roles especially from social aspect of the activities. With respect to the productions of handicrafts and food materials through OVOP movement, the women's groups have normally taken substantial role in the community.
Through the comprehensive Human Resource Development activities, the movements have reviewed specificity of the local community, not in the negative but positive aspects and identified the potential products and activities that can economically, financially and socially activate the respective rural communities. Such principles, especially in its bottom-up approach have been supported by numbers of developing countries as a mean to develop and activate rural communities's status, motivating the people and mobilizing the unique but locally available technical skills and materials.
These countries in ASEAN region promoted "One Village, One Pruducts (OVOP)" concepts as well as movements were Cambodia (One Village, One Product), Indonesia (Back to Village), Lao PDR (Neuang Muang, Neuang Phalittaphan), Malaysia (Satu Kampung, Satu Produk), Philippines (One Barangay, One Product), Thailand (One Tambon, One Product (OTOP).
Especially, Thailand has developed "One Tambon, One Product (OTOP)" in its effective own way. The OTOP with spesific objectives both on the effect to rural development and promotion of internationally tradavle products has been successfully integrated and developed in shorter period and achieved special nation-wide supporting system coordinated and supported by the special unit established in Prime-Minister Office.
? Undertake consultation with senior representatives of the ministries of public health, agriculture and telecommunications from 10 Member Countries on the piloting of an integrated information and communication system for the surveillance and control of animal-borne diseases with particular reference to Avian Flu.
? Undertake information and communication needs analysis among personnel of the ministries of health and agriculture in Lao PDR and Viet Nam responsible for managing threats posed by animal-borne diseases to determine their requirements and preferences for information and communication systems to be designed and built to support their work within their countries as well as their collaboration with their counterparts in neighbouring countries.
? Design, code, test, debug, localize and commission a GIS based database on animal-borne diseases that will be populated for a start with Avian Flu data.
? Design, deploy and field test a WiMAX and Internet-Protocol based communication network in Lao PDR which will connect the ministries of health and agriculture and a small number of their field offices and hospitals.
? Design, deploy and field test mobile WiMAX units in Viet Nam
? Conduct tabletop exercises to determine the efficacy of the integrated information and communication systems established by the project.
Address:
ASEAN Foundation
Jl. Sam Ratulangi No.2, Menteng,
Jakarta - 10350, INDONESIA
Phone: +62-21-3192 4828
Fax: +62-21-3192-6078
E-mail: secretariat@aseanfoundation.org
Or reach us using our electronic contact form.
About The ASEAN Foundation
The ASEAN Foundation was established by the ASEAN Leaders in December 1997 during ASEAN’s 30th Anniversary Commemorative Summit to help bring about shared prosperity and a sustainable future to all 10 ASEAN Member Countries, namely, Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.
