Application Deadline: 24 May 2024

Overview 

The ASEAN Foundation, with the support of Google.org, is currently implementing the ASEAN Digital Literacy Programme (ASEAN DLP), a programme that aims to promote greater media literacy in the ASEAN region to combat online disinformation and misinformation. Since its launch in 2022, the programme has reached a vast 190,000 individuals across ASEAN through capacity building, 3,000 people through direct outreach by the ASEAN Youth Advisory Group and 190,000 people through various social media campaigns. To provide more people in ASEAN with the opportunity to learn about misinformation and disinformation, the Foundation also developed an e-learning platform called www.digitalclassASEAN.org.  

Another flagship activity of ASEAN DLP is the regional research on digital literacy to explore the digital divide, looking into the underprivileged ASEAN communities’ digital engagement and response to disinformation. On 20 March 2024, the Foundation had successfully launched the research entitled “One Divide or Many Divides? Underprivileged ASEAN Communities’ Meaningful Digital Literacy and Response to Disinformation.” It argues that the digital divide manifests not only as the difference between adequate and inadequate digital infrastructure and devices but also as the difference in self-efficacy, skills, experiences, knowledge, and skills relevant to engagement with digital technology. Through this research, the Foundation wishes to significantly contribute to creating inclusive digital literacy programme activities, curricula, and policy recommendations, especially in combating threats to disinformation and fake news among underprivileged communities in the ten ASEAN countries.

As part of the ASEAN Foundation's ongoing efforts to share research findings and promote key elements to a wider audience, the Foundation plans to implement of the ASEAN DLP Social Media Challenge. This initiative aims to engage youth from the ten ASEAN countries in creating innovative and engaging content on social media platforms. Through this challenge, the Foundation seeks to amplify the reach of the One Divide or Many Divides research report and foster greater awareness and understanding among the region's youth about important issues facing ASEAN.

Objectives, Target, and Format

We invite ASEAN youth to join the ASEAN DLP Social Media Challenge to help disseminate the findings from the “One Divide or Many Divides? Underprivileged ASEAN Communities’ Meaningful Digital Literacy and Response to Disinformation” research report in a creative, engaging, and youthful way. Through this initiative, we hope to meet the following objectives:

1. Raise awareness and improve knowledge among the ASEAN youth about the significance of digital literacy in the context of underprivileged ASEAN communities. Youth will be encouraged to explore the findings from the One Divide or Many Divides report, where the research itself will be the main source of the creative content.
2. Encourage more ASEAN youth’s creativity and involvement in discussions about digital literacy and its improvement within the region, particularly in the context of vulnerable communities, through social media platforms.

The target participants of this challenge are the general public of ASEAN, in particular young people aged 18 to 35. Below are the details of the social media challenge:

• Topic:

Unveiling ASEAN Digital Literacy Insights

• Sub-Topics (available in the One Divide or Many Divides report):
  • Digital literacy overview in your country
  • Misinformation or disinformation issues trending in your country
  • Digital Literacy Initiatives in combating misinformation or disinformation in your country

• Key Message:

Unveil digital literacy topics within the ASEAN region and encourage the viewers to access and read the research report.

• Competition period:

9 – 24 May 2024

• Platform:

Instagram, TikTok, and Facebook

• Winning Prizes:

A digital winner certificate and total of USD 1,000 are available for three winners:

- 1^st Winner: Winner Certificate + Cash Prize of USD 500

- 2^ndWinner: Winner Certificate + Cash Prize of USD 300

- 3^rd Winner: Winner Certificate + Cash Prize of USD 200

• Timeline:

Requirements and Eligibilities

 Who can apply? 

• General public, in particular youth aged 18-35, holding an ASEAN Member States passport (Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Viet Nam) and residing in the country of citizenship.

Entry and Selection Criteria: 

Applicants are permitted to create up to three contents and share them on their Instagram, Facebook, and/or TikTok. However, only the most outstanding content will be considered for judging. As an ilustration, if an applicant creates three contents, labeled A, B, and C, all three will undergo evaluation. If content B receives the highest score among the three, it will proceed to compete with other submissions from other content creators.

The competition welcomes creative entries in various formats, including infographic (single post or carousel post), motion graphics, and video, on Instagram or TikTok. It's important to note that videos or motion graphics should not exceed one minute in duration.

Applicants must adhere to the following guidelines:

• Follow @aseanfoundation on Instagram/TikTok/Facebook and ensure that their profile is publicly accessible.
• Clearly and creatively address the challenge's topic and sub-topics using insights from the One Divide or Many Divides research report, available here.
• Use English in both the posts and captions. If created in a local language, provide an English translation.
• Share original and authentic content on their own Instagram/TikTok/Facebook. The content should be unpublished and not submitted to a similar competition before.
• The applicants are prohibited to put ASEAN Foundation or Google.org’s logo on the content.
• Tag @aseanfoundation and use the hashtags #ASEANDLP and #UnveilASEANDigLit when posting the content on Instagram/TikTok/Facebook.
• Ensure that the content respects copyright laws and avoids offending any specific group(s) of people, including issues related to race, ethnicity, and religion.

After uploading the content on Instagram/TikTok, applicants must complete the application form at bit.ly/ASEANDLPChallengeRegistration.

Assessment Criteria:

• Creativity and Originality

The content is original and use creative, interesting, unique, and youthful approaches to engage the audience (50%).

• Theme Suitability

The creative content effectively addresses and represents the topic and sub-topics of the challenge (30%).

• Aspirations and Impacts (Call to Actions)

The content conveys aspirational ideas and thoughts that inspire the audience to have further actions and engagement on digital literacy issues (20%).

 Additional Notes:

• The jury's decision cannot be contested.
• The jury has the right to cancel its decision if in the future it is known that the winning content violates other people's copyrights (plagiarism) or participates in similar competitions or has been published on other social media.
• Copyright remains with the content creators, while the committee has the right to publish it on the ASEAN Foundation’s social media.

CONTACT INFORMATION

All inquiries pertaining to this competition application are addressed to [email protected] and [email protected]