Call for Applicants: ASEAN LIVE Creators for Change

Terms of Reference

Call for Applicants: ASEAN LIVE Creators for Change

Apply now at https://bit.ly/ASEANLIVECreators_Form by 2 December 2024, 23:59 (GMT +7)!

BACKGROUND

Three decades after the establishment of ASEAN, its leaders recognised the challenges in achieving shared prosperity, fostering ASEAN awareness, and enhancing interaction among its people. To address these issues, the ASEAN Foundation was established during ASEAN’s 30th Anniversary Summit in Kuala Lumpur, Malaysia, on 15 December 1997. As an organisation for and by the people of ASEAN, the Foundation strives to build a cohesive and prosperous ASEAN Community by promoting awareness, identity, interaction, and development across the region.

The ASEAN Foundation acknowledges the growing influence of content creators and social media platforms, particularly TikTok, in engaging and empowering youth across the ASEAN region. In collaboration with TikTok, the ASEAN Foundation is now launching the ASEAN LIVE Creators for Change Programme to empower young content creators, transforming them into a hub for sharing and learning about socio-cultural topics that matter in ASEAN, such as education, entrepreneurship, culture, and heritage. Content creators will utilise TikTok Live’s features, such as instant feedback, live comments, virtual gifts, and collaboration opportunities, to make the conversation dynamic and engaging.

This new programme supports the ASEAN Foundation’s mandate to strengthen people-to-people connections. It also aligns with the priorities of the ASEAN Work Plan on Youth 2021-2025, by helping young people build future-ready skills and enhance their ASEAN awareness and identity. Additionally, the programme will promote TikTok Live as a platform that offers a safe, accessible, and engaging learning space.

OVERVIEW

The programme will select and empower 20 young content creators from the ten ASEAN countries to produce and host TikTok Live sessions that educate, motivate, and inspire their audiences. These creators will participate in training activities focused on TikTok Live techniques, including how to stay safe on TikTok Live and enhance ASEAN awareness.

Following the training, each creator will develop a detailed content plan for their TikTok Live sessions, aligning with their passions and audience, while also incorporating themes related to ASEAN awareness and promotional strategies. These plans will form the basis for receiving a USD 1,000 grant to support their live sessions. To help creators sustain their presence on the platform after the programme concludes, TikTok credits will be provided upon the completion of their campaigns.

OBJECTIVE

To empower 20 young content creators from ASEAN Member States to produce high-quality TikTok LIVE sessions that inspire and educate viewers, promote ASEAN awareness, and address socio-cultural topics through creative content.

TASKS AND RESPONSIBILITIES

• Develop and implement a TikTok LIVE content plan that aligns with personal interests and audience needs, while incorporating ASEAN-related themes.
• Actively participate in the online workshop focused on TikTok LIVE techniques and ASEAN awareness.
• Host a minimum of six TikTok LIVE sessions per month over six months, addressing socio-cultural topics relevant to ASEAN.
• Promote and share ASEAN Foundation content on TikTok.
• Submit a monthly content report.
• Collaborate with ASEAN Foundation staff to ensure smooth implementation and alignment with programme objectives.

EXPECTED OUTPUTS

• Campaign Plan: A content plan developed and submitted after the online workshop, outlining the strategy for the six-month campaign.
• TikTok LIVE Implementation: A minimum of six TikTok Live sessions (each session lasting at least one hour) delivered.
• Campaign Reports: Monthly reports detailing content performance, engagement metrics, and key lessons learnt.
• Workshop and Networking Participation: Active participation in the online workshop.
• Promotion of Foundation Activities: Effective promotion and sharing of ASEAN Foundation activities on TikTok.

ELIGIBILITY

To be eligible for the programme, applicants must meet the following criteria:

• Be a citizen of one of the ten ASEAN Member States
• Be 18 years of age or older
• Eager to learn TikTok LIVE techniques
• Have a good understanding and engagement with ASEAN socio-cultural topics, such as entrepreneurship, education, culture, and heritage
• Be comfortable speaking on camera and enthusiastic about engaging with viewers in dynamic, meaningful conversations.

BENEFITS

• Training: Access to a series of expert-led online trainings on TikTok LIVE techniques and ASEAN awareness
• Funding: A grant of USD 1,000 to support the creation of high-quality TikTok LIVE sessions
• Awards: The top three creators will receive monetary rewards and the opportunity to attend ASEAN regional events
• TikTok Credits: Additional TikTok credits to help sustain content creation beyond the programme

APPLICATION PROCESS

Interested applicants are required to prepare and submit the following documents:

• A professional headshot photo
• A scan of a valid identification card (National ID/Passport)
• Accessible links to your active social media profiles
• An updated CV in English
• A link to your TikTok content challenge

Applicants must also create a video content (max. duration 60 seconds) introducing yourself and explaining why you want to be part of the ASEAN LIVE Creators for Change Programme. You can create the video in your local language, however, please ensure to put an English translation in the video. Share this on your social media account, ensuring your account is set to public (not private). Tag and mention @aseanfoundation, and in the caption, explain that this is part of your application for the programme by using the following hashtags: #ASEANLIVECreatorsforChange #TikTokForGood and #WeAreASEAN.

Applications must be submitted at https://bit.ly/ASEANLIVECreators_Form by 2 December 2024, 23:59 (GMT +7).

Tentative Timeline*

*Dates are subject to change.

For further inquiries, please contact [email protected]

Apply Now and be part of the movement to create change, inspire others, and promote ASEAN through the power of TikTok LIVE!