TERMS OF REFERENCE

COMMUNICATIONS CONSULTANT

EMPOWERING YOUTH ACROSS ASEAN (EYAA) PROGRAMME: COHORT 3

POSITION DESCRIPTION

BACKGROUND

Three decades after ASEAN was established, ASEAN leaders recognised that: there remained inadequate shared prosperity, ASEAN awareness and contact among people of ASEAN. It was of this concern that ASEAN leaders established the ASEAN Foundation during ASEAN’s 30th Anniversary Summit in Kuala Lumpur Malaysia on 15 December 1997. The ASEAN Foundation is an organisation from and for the people of ASEAN and exists because of one vision: to build a cohesive and prosperous ASEAN Community. As an ASEAN’s body, the Foundation is tasked to support ASEAN mainly in promoting awareness, identity, interaction, and development of the people of ASEAN. For more information, visit: https://aseanfoundation.org.

EMPOWERING YOUTH ACROSS ASEAN

The eMpowering Youths Across ASEAN (EYAA)—launched in conjunction with the ASEAN Day on 8 August 2018—is a collaborative programme by the ASEAN Foundation and Maybank Foundation dedicated to empowering youth and communities across the region. The programme provides an experiential and educative learning platform for youth through social volunteerism. They collaborate with people from diverse backgrounds to implement their ideas and advocate solutions to grounded issues in local communities across ASEAN. They delve into an impactful journey to make a tangible, meaningful change among target communities in Cambodia, Indonesia, Malaysia, and the Philippines. Since 2018, the programme has empowered 175 youths, collaborated with 20 civil society organisations (CSOs), and directly impacted 38,933 community members across in ASEAN.  

POSITION SUMMARY

The Communications Consultant is required to provide service of high-impact regional campaigns for EYAA Programme. Under the supervision of the Project Coordinator and Head of Communications, the Communications Consultant will work closely with the Project Coordinator, Digital Communications Coordinator, and Graphic Design Consultant of the EYAA Programme to increase the digital presence of the EYAA Programme, to raise the awareness young people in ASEAN about the EYAA Programme by leveraging on the ASEAN Foundation’s network.

Functional Relationship

Develop and maintain effective, collaborative relationships with the following:

Internal (within post) – First Layer:

• Head of Communications of ASEAN Foundation
• Project Coordinator of eMpowering Youth Across ASEAN (EYAA) Programme
• Project Support Officer of EYAA Programme
• Project Support Consultant of EYAA Programme
• Graphic Design Consultant of EYAA Programme
• Digital Communications Coordinator of ASEAN Foundation

External (outside post) – First Layer:

• Maybank Foundation
• Implementing partners (i.e., CSO/SE)
• Government Institutions
• Youth Volunteers

External (outside post) – Second Layer:

• ASEAN Secretariat
• Other potential partners

DUTIES AND RESPONSIBILITIES 

Social Media Management

• Develop robust social media strategy for the programme that can be seamlessly integrated with the overall communications strategy.
• Produce social media contents independently, including, but not limited to, videos, animations, infographics, by taking account the social media platforms and the audience.
• Develop efficient and scalable social media posting schedule.
• Explore ways to add value to infographics, photos and videos used as social media visual to amplify the impact of captions.
• Conduct monthly social media monitoring and provide brief analysis report on social media performance.

Website Management

• Ensure seamless coordination with website consultant in developing EYAA-related contents on ASEAN Foundation’s website.
• Propose visual direction for the programme website that can be used by graphic designer.

E-Newsletter Management

• Formulate scalable schedule to blast programme e-newsletter consistently.
• Develop engaging e-newsletter contents to strengthen the promotion of EYAA Programme

Media Engagement

• Lead in the writing of programme-related press release and article.
• Leverage partners’ media network to promote the programme.
• Engage and maintain good relationship with journalists.
• Ensure that all publications of the programme succeed in generating positive public sentiments.

Event Management

• Lead in the development of communication products for programme-related launch events, workshops, and exhibitions by working together with graphic design consultant/in-house designer.
• Ensure engaging and seamless live streaming activities in collaboration with live stream consultant

Other Communications and Outreach Tasks

• Develop speeches and PowerPoint slides for Executive Director and Project Coordinator.
• Lead in the coordination with relevant communications vendors and consultants to ensure the success of the programme.
• Execute other communication and outreach tasks as assigned.

EXPECTED DELIVERABLES* 

The consultant is expected to report the following deliverables with these specified milestones: 

*Please note that these deliverables are subject to change depending on progress of each phase and will be updated regularly. 

PERSON QUALIFICATIONS

Education and Experience

• A Bachelor’s or master’s degree in communications (journalism, public relations, marketing and communications) is desirable

Essential Technical Skills

• Excellent Microsoft Word and Microsoft PowerPoint skills, complemented by basic Microsoft Excel skill. Familiarity with other Microsoft Office’s applications is a plus.
• Familiar with video and photo editing.
• Digital savvy (in digital platforms such as website, social media, podcast, analytics, Mailchimp, etc.)
• Fluent in English (especially written).
• Good understanding of strategic communications (development of communications work plan).
• Good understanding of digital trend in ASEAN
• Good campaign monitoring and evaluation skills.
• Ability to respect communication protocol and procurement processes.

Desirable

• Strong journalistic writing skill.
• Good experience in developing and executing regionwide and/or big national level awareness campaign.
• Good understanding of branding.

Personal Qualities

• Willingness to go beyond job description.
• Ability to be flexible by adapting quickly to changing priorities.
• Highly motivated self-starter able to work with minimal supervision and direction.
• Strong interpersonal, time management and problem-solving skills.
• Comfort with managing diverse tasks simultaneously.
• Excellent attention to detail, both written and numerical, and commitment to quality.
• Ability to work independently and as a team player who demonstrates leadership and to work with partners in a sensitive and participatory manner.
• Able to communicate clearly and sensitively with internal and external stakeholders as a representative of the ASEAN Foundation, and this includes effective representation skills.
• Has the ability to work in diverse cultural contexts in a culturally appropriate manner.

REMUNERATION

A lump sum fee will be provided commensurate with the qualification and experience. The disbursement of the payment will be discussed upon contract signing between the consultant and the ASEAN Foundation.

HOW TO APPLY

Please send the application consist of:

1. Cover Letter, which include your monthly salary expectation in Rupiah
2. CV/Resume
3. Portfolio and/or sample of work

Need to be submitted by 27 January 2023 with email subject “EYAA Communications Consultant” to [email protected] and cc to [email protected] and [email protected]