TERMS OF REFERENCE CONSULTANT FOR A KINETIC TYPOGRAPHY LAUNCHING VIDEO PRODUCTION EMPOWERING YOUTH ACROSS ASEAN (EYAA) COHORT 3 PROGRAMME

BACKGROUND

The eMpowering Youths Across ASEAN (EYAA)—launched in conjunction with the ASEAN Day on 8 August 2018—is a collaborative programme by the ASEAN Foundation and Maybank Foundation dedicated to empowering youth and communities across the region. The programme provides youth with an experiential and educative learning platform through social volunteerism. They collaborate with people from diverse backgrounds to implement their ideas and advocate solutions to grounded issues in local communities across ASEAN. ASEAN Youth can delve into an impactful journey to make a tangible, meaningful change among target communities in Cambodia, Indonesia, Malaysia, the Philippines, and—soon in Cohort 3—Singapore. Learn more at https://www.aseanfoundation.org/empowering_youths_across_asean

To spread awareness of the call for application for the EYAA Programme, the ASEAN Foundation calls for a qualified and professional video/motion graphics consultant to help produce a 15-to-30-second kinetic typography teaser/launching video (one vertical, one horizontal) with background music of any genre (i.e., stomp) that creates the following music mood—uplifting, carefree, hopeful, exciting, and youthful.

 

DUTY AND RESPONSIBILITIES

The videographer will carry out their duties for producing a 15-to-30-second kinetic typography teaser/launching video under the supervision of the Project Coordinator for EYAA and the direction of the Head of Communications of the ASEAN Foundation.

  1. Design (i.e., concept designing, researching, animatics, style frames)
  2. Script Editing
  3. Storyboarding
  4. Editing
  5. Animating
  6. Music Licensing
  7. Sound Designing
  8. Rendering
EXPECTED OUTPUTS
  1. A revised script
  2. A storyboard/mood board
  3. A storyboard with inspirational background music and voiceover
  4. A style frame
  5. A 15-to-30-second kinetic typography horizontal video (16:9 aspect ratio) for a promotional purpose (to be posted on YouTube and FB pages) and a 15-to-30-second kinetic typography vertical video (9:16 aspect ratio)
    1. The video shall be a kinetic typography video
    2. The video shall include 15-to-30-second background music of any genre that creates the following music mood—uplifting, carefree, hopeful, exciting, and youthful
  • Emphasise necessary information by setting words in the visual
  1. Video resolution of 720p–1080p
  2. Reference videos:
    1. https://www.youtube.com/watch?v=9ngNySFSWWU
    2. https://www.youtube.com/watch?v=HM_O0A4Xeb4
    3. https://www.youtube.com/watch?v=P50srfAUCKI
  3. 3 (three) revisions entitlement until the videos finalised
  4. Thumbnail for the video
TIMELINE

No.

Activity

Timeline

1

Application & quotation submission

8 to 18 November 2022

2

Selection and announcement

21 to 25 November 2022

3

Design concept storyboard

28 November to 2 December 2022

4

Final design concept and production

5 to 16 December 2022

5

Review and revisions by ASEAN Foundation and Maybank Foundation

19 to 30 December 2022

6

Final video submission

31 December 2022

INTELLECTUAL PROPERTY RIGHTS

All information pertaining to this project (video documentation) belonging to the ASEAN Foundation, which the consultant may come into contact with, in the performance of her/his, duties under this assignment, shall remain the property of the ASEAN Foundation – EYAA who shall have the exclusive rights over their use. Except for purposes of this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of the ASEAN Foundation – EYAA in line with the national and International Copyright Laws applicable.

QUALIFICATIONS AND EXPERIENCE REQUIRED
  1. Has extensive experience in storyboard development, kinetic typography video production, and motion graphics
  2. Has good experience in developing creative video creation for promotion
  3. Ownership of video editing software (e.g., Adobe Creative Cloud) is a must
  4. Technical knowledge that includes creative process in script, storyboard, production editing to final artwork
  5. Possess good flexibility in receiving last-minute changes and requests from client
  6. Able to work under pressure and meet tight timelines without affecting the quality of the final vid
HOW TO APPLY

Please send the application consisting of the followings:

  1. Portfolio/CV
  2. Price Proposal/Quotation (including your airfare to [Designated location] if needed);
  3. Mood board/Concept Note/Key Frame Samples/References of Similar Project/Storyboard

Need to be submitted by 18 November 2022 with email subject “EYAA Cohort 3 Video Consultant – Kinetic Typography Teaser/Launching Video” to [email protected] and cc to [email protected], and [email protected]

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