Consultant for the Development of 2020 Annual Report



Three decades after ASEAN was established, ASEAN leaders recognised that: there remained inadequate shared prosperity, ASEAN awareness and contact among people of ASEAN. It was of this concern that ASEAN leaders established ASEAN Foundation during ASEAN’s 30th Anniversary Summit in Kuala Lumpur Malaysia on 15 December 1997, ASEAN Foundation is an organisation from and for the people of ASEAN. The Foundation exists because of one vision: to build a cohesive and prosperous ASEAN Community. As an ASEAN’s body, the Foundation is tasked to support ASEAN mainly in promoting awareness, identity, interaction and development of the people of ASEAN.

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The ASEAN Foundation 2020 Annual Report plays a critical role in showcasing the achievements of the ASEAN Foundation to all its stakeholders as well as outlining the organisation’s results against its one-year work plan of 2020 and its efforts to promote ASEAN awareness through people-to-people interaction and to support the Secretary-General of ASEAN to build the community building process.

The annual report details what the ASEAN Foundation has achieved in the past year includes all results achieved under the thematic areas of the ASEAN Foundation (Arts and Culture, Community Building, Education and Media), working with partners and examining the outcome of these accomplishments on the lives of people living in ASEAN. The production of the Annual Report helps the ASEAN Foundation to attain effective and efficient use of resources and be more accountable to donors and other stakeholders, to build credibility for the organisation, and to inspire confidence that the organisation is worthy to receive the contribution and investment.


A consultant will be hired to develop the content of the ASEAN Foundation 2020 Annual Report. The consultant is expected to arrive at a strong understanding of ASEAN Foundation’s objectives, ways of working, capacities and challenges, in order to create the best possible product. Similarly, the consultant will need to apply creative thinking and strong writing skills to produce succinct texts that effectively introduce ASEAN priorities and language to ordinary readers, i.e. laypersons.


The Consultant will work under direct supervision of the Head of Communications under the guidance of the the Executive Director of ASEAN Foundation. The scope of work of the Consultant is as follows:

  • Draft an annual report’s content structure to be reviewed
  • Collate programme data and develop impact-focused programme reports
  • Develop a total of 5 success stories from selected programmes by interviewing programme beneficiaries
  • Develop ideas for graphics and charts that creatively convey key messages/data in the report, as well as write captions for the photos in the publication
  • Develop 2 message drafts for the ASEAN Foundation’s Executive Director and Chair of Board of Trustees
  • Incorporate comments (related to content, design and/or language) from internal reviewers
  • Proofread the texts once the design draft is ready to confirm whether the final product is print-ready from an editorial stand point
  • Finalise the annual report for publication
  • Provide any other support, as needed


  • A draft of content structure
  • A draft of Annual Report’s content containing graphic and chart concepts as guidance for designer
  • A proofread service for the final draft


The duration of the consultancy is from 25 January 2020 to 31 May 2020. The estimated timeframe does not reflect the actual number of days worked but the recommended time needed to complete those tasks. Moreover, it is noted that due to the nature of the assignment, there will be periods of time when no actual writing or research will occur because the consultant will be waiting for either text clearance from the ASEAN Foundation and/layouts from the designer. Below is the detailed time frame:

Date Task

25 – 29 Jan 2021

·       Collate all programme data

·       Propose a content structure

1 – 5 Feb 2021

·       Review of the content structure by ASEAN Foundation

·       The final version of the content structure sent to the consultant

8 – 12 Feb 2021

·       Develop key messages of the Executive Director and Chair of Board of Trustees

·       Share the first draft of the key messages with ASEAN Foundation

15 – 22 Feb 2021

·       Review of the key messages by ASEAN Foundation

·       The final version of the key messages sent to the consultant

8 – 26 Feb 2021

·       Develop the first draft of the annual report’s contents

1 – 15 Mar 2021

·       First report draft is reviewed by ASEAN Foundation and sent back to consultant for revision

16 – 22 Mar 2021

·       Revise report based on inputs and comments

·       Revised content sent to ASEAN Foundation for review

23 - 31 Mar 2021

·       Second report draft is reviewed by ASEAN Foundation and sent back to consultant for revision

1 – 9 April 2021

·       Revise report based on inputs and comments

·       Revised content sent to ASEAN Foundation for review

12 Apr – 3 May 2021

·       Last version of the content draft undergone layout and design process

4 – 10 May 2021

·       Review of the first annual report design by ASEAN Foundation’s internal teams

11 – 17 May 2021

·       First revision of the annual report design by inhouse designer

18 – 24 May 2021

·       Final content and proofreading by Consultant and Communications Unit of ASEAN Foundation

25 – 28 May 2020

·       Final design and content adjustments by inhouse designer

31 May 2020

·       2020 ASEAN Foundation Annual Report circulated to key stakeholders



A lump sum quotation is required including fees for writing the annual report. Payment will be linked to deliverables.

Payment will be effected upon submission a Time Sheet by the consultant, duly approved by the consultant’s supervisor, which shall serve as the basis for the payment of fees as per the scheduled deliverables identified in the expected outputs for this Assignment above.


  • University degree in communications, social sciences or other related fields
  • Minimum requirement is three years of demonstrated experience in writing content related to development
  • Preference is for candidates with demonstrated experience in producing NGO/not-for profit marketing material, including annual reports
  • Previous results-based Annual Report writing experience
  • Previous experience in copy-editing and fact-checking
  • Demonstrated strong writing and editing skills and attention to detail
  • Superior English-language skills, of publication standard
  • High level proficiency in standard computer software, in particular, Microsoft word and Excel
  • Diplomacy, willingness to respond to suggestions within the review and feedback process
  • Strong interpersonal skills and ability to engage and interact with diverse people
  • Ability to listen and commitment to produce the agreed deliverables, as articulated by the client


All interested applicants to send application, stating the position with the following documents to [email protected] with Cc to [email protected]: a) application letter and time table on how the assignment will be carried out completed with clear deliverables b) curriculum vitae c) samples of previous Annual Report work and d) financial proposal specifying a total lump sum amount highlighting deliverables.


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