eMpowering Youths Across ASEAN

The ASEAN Foundation and Maybank Foundation are partnered together to implement the eMpowering Youth Across ASEAN (EYAA) Programme, aimed at empowering ASEAN youth volunteers to implement their ideas on real-world projects which would lead to meaningful change in local communities across ASEAN.

The programme was officially launched during the ASEAN Day on 8 August 2018 at the ASEAN Secretariat in Jakarta, Indonesia. The launch ceremony was marked by the signing of Memorandum of Agreement (MOA) between the ASEAN Foundation and Maybank Foundation by Group Chief Human Capital Officer of Maybank Nora Abdul Manaf and Executive Director of the ASEAN Foundation Elaine Tan. The signing was witnessed by the Secretary-General of ASEAN Dato’ Lim Jock Hoi, the Chairman of Maybank and Maybank Foundation Datuk Mohaiyani Shamsudin and the Chairman of the ASEAN Foundation’s Board of Trustees Ambassador Elizabeth P. Buensuceso. 

The programme aims to select 100 youths across ASEAN aged between 19 to 35 years to develop and implement community projects in selected community sites that will deliver tangible long-term social and economic impact. Prior to the undertaking of the community projects, all 100 youth volunteers will undergo a regional orientation and capacity building workshop to receive training on how to develop project plans that cover a broad range of developmental issues, which will be key in the implementation phase of their community projects.

Following simultaneous mobilisation, youth volunteers will then immerse themselves for 2 weeks to implement their 10 community projects in selected ASEAN countries by focusing on 4 thematic areas: Community Empowerment, Arts and Culture, Environmental Diversity, and Education. In its first year, all youth volunteers were mobilised to 10 community sites in Cambodia, Indonesia and Malaysia.

The EYAA programme is grounded within the development paradigm and the United Nations Sustainable Development Goals, ASEAN Socio-Cultural Community (ASCC) Blueprints and the ASEAN Work Plan on Youth in the formulation of its strategies and activities. The programme focuses on providing the youth a platform to learn, contribute, and advocate solutions to social and economic issues through volunteerism and by being change-makers.

This programme has continued the success of previous Singapore-led pilot projects in 2016, which were a collaborative effort between the Maybank Foundation and Maybank Singapore. The programme enabled 234 students from top universities in Singapore to come up with ideas and solutions that supported communities in Indonesia, Laos, the Philippines, and Viet Nam.

We believe that the youth of today are the future of tomorrow. Hence our focus is on sustainable programmes that provide long term community and economic benefits which will contribute to the progress of communities where we operate especially ASEAN. It is indeed challenging – however our intention is to provide everyone with a fair chance to thrive in their respective fields in hopes of them giving back to society.”

Nora Manaf
Group Chief Human Capital Officer at Maybank Group


This site uses cookies to make your experience more efficient.OK