Terms of Reference

BACKGROUND 

Three decades after ASEAN was established, ASEAN leaders recognized that: there remained inadequate shared prosperity, ASEAN awareness and contact among people of ASEAN. It was of this concern that ASEAN leaders established the ASEAN Foundation during ASEAN’s 30th Anniversary Summit in Kuala Lumpur Malaysia on 15 December 1997. The ASEAN Foundation is an organisation from and for the people of ASEAN and exists because of one vision: to build a cohesive and prosperous ASEAN Community. As an ASEAN’s body, the Foundation is tasked to support ASEAN mainly in promoting awareness, identity, interaction and development of the people of ASEAN. For more information, visit: https://aseanfoundation.org 

The ASEAN Foundation and SAP value the importance of partnerships between the public, private, and plural sectors and the role that youths play as next-generation leaders and changemakers to contribute towards sustainable socio-economic developments in ASEAN Member States. Riding on the trail of success since 2017, the ASEAN Foundation and SAP have extended the strategic partnership in 2020 for the next three years to continue creating positive impact in ASEAN under three strategic pillars: Education, Entrepreneurship, and Volunteerism. Under the Education and Volunteerism pillars, the ASEAN Foundation and SAP have initiated to run the climate action and environment-oriented programme, the ASEAN Young Climate Leaders Programme (ASEAN YCLP), targeting the ASEAN Data Science Explorers (ASEAN DSE) alumni and beneficiaries, inclusive of disadvantaged youths the ASEAN DSE programme engaged in 2021, and youths aged 15 to 25. The AYCLP is a programme which aims to provide leadership skills to all participants and engage them to take part in building awareness of climate and environment issues across the ASEAN region and/or necessary actions to address the issues.

The ASEAN YCLP is aligned to ASEAN Working Group on Climate Change (AWGCC)’s action plans and ASEAN Post 2015 Strategic Plan on Environment (ASPEN). The programme is also in line with one of the CSR focused areas of SAP as the programme funder.

The ASEAN YCLP aims to upskill ASEAN DSE alumni in the area of cross-boundary leadership, share common pressing climate and environmental issues within the ASEAN region, and ultimately raise their level of empathy to the issues, shown by their collective commitment and/or actions to run team projects to tackle the issues. 

The inclusion of the ASEAN DSE alumni in the ASEAN YCLP as the prioritised participants is basically the ASEAN Foundation’s commitment to maintain relationships with its alumni and at the same time reskill them with new skills they need to work in a cross-cultural environment, not to mention develop their sense of empathy toward the climate and environmental issues within the ASEAN region.

In order to support the implementation of the ASEAN YCLP, the ASEAN Foundation will hire a Graphic Designer to assist in the implementation of ASEAN YCLP social media development plan.

POSITION SUMMARY

This position aims to support the implementation of social media development plan of ASEAN YCLP The position holder is responsible for creating pleasing and creative images that accompany written text. Their duties include meeting with the Project Manager for the ASEAN Foundation-SAP Joint Initiatives and the Consultant of the ASEAN YCLP to reach a common goal, along with revising previous posts to ensure accumulating likes, clicks and shares.

The position holder will directly report to the Consultant of the ASEAN YCLP and work closely with her on daily basis to implement the social media plan. He/she will be creating social media posts that will be uploaded on Instagram, Facebook, Linkedin, etc. He/she will also be working with the internal team, namely the Communication Team at the Foundation, for the promotion of ASEAN YCLP.

Despite the average five posts in one month, there will be instances when more posts are needed. The number varies from two to five extra posts. This would likely be the case prior to the main events of the programme. Hence, if deemed necessary, he/she will create additional posts and brainstorm new ideas with the consultant to further promote the programme.

DUTY STATION AND DURATION OF ASSIGNMENTS

The duration will be from 20 September 2021 to 30 June 2022 and can be done remotely.

ROLES AND RESPONSIBILITIES

The selected Consultant is required to support the following tasks:

1. Promotion of the ASEAN YCLP
2. Work with the Consultant of the ASEAN YCLP to brainstorm new promotional ideas
3. Create templates and rough drafts of material for sudden demands of new designs, for easier access
4. Help make design choices (e.g fonts, colours etc) for all content ASEAN YCLP will use
5. Review final layouts and suggest improvement if required

DELIVERABLES AND TIMELINE 

The selected Graphic Designer is responsible to achieve the following deliverables within a specified timeline:

INTELLECTUAL PROPERTY RIGHTS

All information pertaining to this project (videos, pictures and final designs) belonging to the ASEAN Foundation – ASEAN YCLP, which the consultant may come into contact with, in the performance of her/his, duties under this assignment shall remain the property of the ASEAN Foundation – ASEAN YCLP who shall have the exclusive rights over their use. Except for purposes of this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of the ASEAN Foundation – ASEAN YCLP in line with the national and International Copyright Laws applicable.

REQUIREMENTS

Interested individual is required to meet the following requirements:

Education and Experience

• A minimum of degree graphic design and/or other design subjects
• A portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as Canva, Illustrator, Photoshop etc)
• A keen eye for aesthetics and details
• Excellent communication and intrapersonal skills to ensure smooth flow of demands and information

Qualifications and Technical Skill

• Good English and Indonesian oral and written communication skills.
• Excellent IT skills, especially with design software
• Exceptional creativity, imagination and innovation
• An understanding of the latest trends, aware of target audience and needs of clients
• Accuracy and attention to detail
• Able to work under pressure and meet tight timelines without affecting the quality of the final designs.

REMUNERATION

A lump sum monthly graphic design fee will be provided commensurate with the qualification and experience.

APPLICATION PROCESS

All interested applicants to send application, stating “Freelance Graphic Designer for ASEAN YCLP” on the subject line, with the following documents to [email protected] CC [email protected]  – application letter to include a portfolio and CV and monthly proposal fee.

DEADLINE

13 September 2021

INQUIRIES

Send any inquiries to [email protected]