Graphic Design Consultant for ASEAN Foundation 2023 Annual Report


Terms of Reference


Graphic Design Consultant for ASEAN Foundation’s 2023 Annual Report

Direct Report to

Head of Communications of ASEAN Foundation

Term of Employment

This position is consultancy-based for a period of one month starting from 27 June 2024



Three decades after ASEAN was established, ASEAN leaders recognised that: there remained inadequate shared prosperity, ASEAN awareness and contact among people of ASEAN. It was of this concern that ASEAN leaders established the ASEAN Foundation during ASEAN’s 30th Anniversary Summit in Kuala Lumpur Malaysia on 15 December 1997. The ASEAN Foundation is an organisation from and for the people of ASEAN and exists because of one vision: to build a cohesive and prosperous ASEAN Community. As an ASEAN’s body, the Foundation is tasked to support ASEAN mainly in promoting awareness, identity, interaction and development of the people of ASEAN. For more information, visit:

The ASEAN Foundation’s annual report plays a critical role in showcasing the achievements of the Foundation to all its stakeholders as well as outlining the organisation’s results against its annual work plan and its efforts to promote ASEAN awareness through people-to-people interaction and to support the Secretary-General of ASEAN to build the community building process.

The ASEAN Foundation’s 2023 Annual Report will detail what the organisation has achieved in the past year under the thematic areas of Arts and Culture, Community Building, Education, Environment, and Media by working with partners, examining the outcome of these accomplishments on the lives of people living in ASEAN.

The production of the annual report helps the ASEAN Foundation to attain effective and efficient use of resources and be more accountable to donors and other stakeholders, to build credibility for the organisation, and to inspire confidence that the organisation is worthy to receive the contribution and investment.

To ensure the annual report effectively conveys its message to readers, we require support from an experienced graphic designer with a strong background in creating impactful annual reports for regional organisations.


This Graphic Design Consultant will be responsible for designing the 2023 Annual Report of ASEAN Foundation.


The duration of assignments is from 27 June to 27 July 2024 and the consultancy can be done remotely.


The Graphic Design Consultant will be responsible for creating the 2023 Annual Report for the ASEAN Foundation, in both book and brochure formats. They will be responsible for creating an annual report that follows the branding guideline of the Foundation. The Graphic Design Consultant is expected to allocate time for coordination meeting with Head of Communications, Digital Communications Coordinator, and other relevant ASEAN Foundation’s staff members in carrying their duty.


The selected Graphic Design Consultant is responsible to achieve the following deliverables within a specified timeline:






Mood board for book and brochure versions delivered.

The mood board for both versions should clearly demonstrate the envisioned look of the report, incorporating all branding aspects of the Foundation.

3 July 2024


First drafts of the design made available.

ASEAN Foundation will review the design and check the whether the multimedia is working. The review process will take around 7 days.

12 July 2024


Final drafts of the design made available.


20 July 2024


ASEAN Foundation 2023 Annual Report in both book and brochure forms finalised.

The Graphic Design Consultant is expected to submit the final files in two versions: a low-resolution version (under 10 MB) and a high-resolution version.

27 July 2024



All information pertaining to this project (videos, pictures, and final designs) belonging to the ASEAN Foundation and its programmes, which the consultant may come into contact with, in the performance of her/his duties under this assignment shall remain the property of the ASEAN Foundation who shall have the exclusive rights over their use. Except for purposes of this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of the ASEAN Foundation in line with the national and International Copyright Laws applicable.


Interested individual is required to meet the following requirements:

Education and Experience

  • A minimum of a degree in graphic design, visual arts, or a related design discipline
  • Experience working with regional organisations or non-profits is a plus

Qualifications and Technical Skills

  • Proficiency in design software and technologies such as Canva, Illustrator, Photoshop, InDesign, and other relevant tools
  • A keen eye for aesthetics and attention to detail
  • Excellent communication and interpersonal skills to ensure a smooth flow of demands and information
  • Proven ability to work collaboratively in a team environment
  • Experience with branding and corporate identity design
  • Proficiency in both English and Indonesian, with strong oral and written communication skills
  • Outstanding creativity, imagination, and innovation
  • Awareness of the latest design trends and a deep understanding of the target audience and client needs
  • Ability to work under pressure and meet tight deadlines without compromising the quality of the final designs
  • Strong organisational and time management skills
  • Ability to receive and implement constructive feedback effectively


Any eligible organisation and/or professional keen to apply for this opportunity is required to send the following documents:

  1. Organisation/company profile and portfolio of similar work
  2. A service quotation

Please send the above documents to [email protected], with copies to [email protected] and [email protected], by Friday, 21 June 2024.


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