TERMS OF REFERENCE 

Media Engagement Consultant  

ASEAN Foundation Model ASEAN Meeting Plus Japan 2023  

5 November 2023, Jakarta, Indonesia 

BACKGROUND  

Three decades after ASEAN was established, ASEAN leaders recognised that: there remained inadequate shared prosperity, ASEAN awareness and contact among the people of ASEAN. It was of this concern that ASEAN leaders established ASEAN Foundation in Jakarta, Indonesia, at ASEAN’s 30th Anniversary Summit in Kuala Lumpur, Malaysia, on 15 December 1997. The ASEAN Foundation is an organisation from and for the people of ASEAN. The Foundation exists because of one vision: to build a cohesive and prosperous ASEAN Community. As an ASEAN body, the Foundation is tasked to support ASEAN mainly in promoting awareness, identity, interaction and development of the people of ASEAN. For more information, visit: https://aseanfoundation.org. 

In celebration of the momentous 50th Year of ASEAN-Japan Friendship and Cooperation, the ASEAN Foundation and ASEAN-Japan Centre proudly present the highly anticipated ASEAN Foundation Model ASEAN Meeting Plus Japan 2023 (AFMAM Plus Japan 2023) in Jakarta, Indonesia. The programme promises an authentic experience to understand ASEAN. With aims of advancing the ASEAN Outlook on the Indo-Pacific and enhancing ASEAN diplomacy within the ASEAN and Japan, the programme will provide participants with an invaluable education experience with vast improvements in decision-making skills and knowledge on ASEAN and Japan affairs.   

In connection with the above, the ASEAN Foundation is seeking a capable Media Engagement Consultant to ensure good media coverage for the event. 

DUTIES AND RESPONSIBILITIES  

In collaboration with the Digital Communications Coordinator and Project Specialist for AFMAM Plus Japan 2023, and under the guidance of the Head of Communications of ASEAN Foundation, the Consultant is expected to carry out the following assignments: 

• Recommend a list of media outlets that have the potential to cover the event. 
• Develop press releases in three languages, namely Bahasa Indonesia, English, and Japanese, highlighting the AFMAM Plus Japan 2023, AFMAM key information, ASEAN Foundation Model ASEAN Meeting key information as the foundation’s annual programme, 50th Year of ASEAN-Japan Friendship and Cooperation, and advancing the ASEAN Outlook on the Indo-Pacific through ASEAN-Japan Joint Cooperation. 
• The press release will have, among others, quotes from the two organisations and photos of the event. 
• Disseminate the press release to media outlets in Jakarta, including international and segmented media. 
• Deliver a media monitoring report. 

EXPECTED OUTCOME AND OUTPUTS  

OUTCOME:  

At least 15 printed and online media clippings were generated from the AFMAM Plus Japan 2023. 

OUTPUT:  

1. 1 press release in English translated to Bahasa Indonesia.  
2. 1 proposed list of media outlets in Jakarta and Japan who are interested to cover the event. 
3. 1 post-event media monitoring report covering relevant data. 

TIMELINE:  

INTELLECTUAL PROPERTY RIGHTS:  

All information pertaining to this project belonging to the ASEAN Foundation, which the consultant may come into contact within the performance of his/her duties under this assignment, shall remain the property of the ASEAN Foundation, which shall have exclusive rights over their use. Except for this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of the ASEAN Foundation in line with the national and International Copyright Laws applicable. 

QUALIFICATION AND EXPERIENCE REQUIRED:  

1. A professional PR Agency/consultant. 
2. Has experience in working/engaging ASEAN entities. 
3. Has excellent media networks in Indonesia. 
4. Possess good flexibility in receiving last-minute changes and requests from the client. 
5. Able to work under pressure and meet tight timelines without affecting the quality of the work results. 

HOW TO APPLY 

Please send the application consist of:  

1. Portfolio/ CV;  
2. Price Proposal/ Quotation;   

Need to be submitted by 17 October 2023 with EMAIL SUBJECT “[Media Engagement Consultant] AFMAM Plus Japan 2023” to [email protected], [email protected], [email protected], and [email protected]