PROGRAMME OVERVIEW

Continuing the success of ASEAN Social Enterprise Development Programme (SEDP) Phase 1 and 2 in 2021 and 2023, the ASEAN Foundation – with support from TikTok and SAP – is implementing the ASEAN SEDP 3.0 in 2024 with a goal of empowering social enterprises across the ASEAN region through promoting productivity, technology, and innovation, increasing access to finance, enhancing market access and internationalisation, and promoting entrepreneurship and human capital development. Since its inception in 2021, ASEAN SEDP has been empowering 70 social enterprises and 280 social entrepreneurs in Southeast Asia through virtual training and mentorship, seed grants, and business matchmaking, connecting them with investors and ACCMSME-nominated officials. This year, thirty social enterprises – from early to growth stage – across 10 ASEAN Countries have been selected to participate in ASEAN SEDP 3.0 after a rigorous process from a pool of 278 applicants.

Under the theme “Empowering Social Enterprises to Drive Meaningful Change in ASEAN”, the 30 social enterprises already completed 14 sessions of customised virtual training in June and July 2024. They also pitched their proposed projects in Virtual Demo Day in August 2024. A total-grants of USD 45,100 will be distributed to all 30 social enterprises to implement their proposed projects. From September to December 2024, they will implement the projects and participate mentorship sessions.

In addition to training and mentorship, they will also attend Regional Workshop in Jakarta, Indonesia, from 18-20 November 2024. To support the goal of enhancing access to finance and policymaking, this Regional Workshop comprises of Social Enterprise Exhibition, Business Matchmaking, and Networking Dinner which will connect the social entrepreneurs with ACCMSME-nominated officials and potential investors, including venture capitals and angel investors. These will serve as avenue for the social enterprises to foster relationships with ACCMSME officials, which can be a pathway to voice their aspiration to policymaking and showcase their impacts to ASEAN policymakers.

To ensure that the Regional Workshop receives good coverage from the media in Indonesia, the ASEAN Foundation is looking to hire a proficient media engagement consultant.

DUTIES AND RESPONSIBILITIES

In collaboration with the Project Coordinator and Communications Consultant for the ASEAN Social Enterprise Development Program 3.0 (ASEAN SEDP 3.0), and under the guidance of the Head of Communications of ASEAN Foundation, the consultant will carry out the following assignments:

• Develop a press release in both Bahasa Indonesia and English, highlighting the Welcoming Session and Talk Show, Social Enterprise Exhibition and Business Matchmaking, Demo Day and TikTok Challenge winners. Additionally, the press release shall include key information on ASEAN SEDP 3.0, its significance for social enterprises in ASEAN, and the regional partnership between ASEAN Foundation, TikTok, and SAP. The press release will also feature quotes from the three organisations and photos from the event.
• Disseminate the press release to media outlets in Indonesia.

EXPECTED OUTCOME AND OUTPUTS

OUTCOME:

• At least 20 media coverages in tier 1 online and print media in Indonesia
• At least 10 media coverages in tier 2 online and print media in Indonesia

OUTPUTS:

• 1 press release in both Bahasa Indonesia and English
• 1 list of media outlets from Indonesia
• 1 live coverage report
• 1 final coverage report including relevant data, i.e. total media coverages, total PR value, total reach, positive sentiment, coverage highlights.

TIMELINE

INTELECTUAL PROPERTY RIGHTS

All information pertaining to this project belonging to the ASEAN Foundation, which the consultant may come into contact with in the performance of his/her duties under this assignment, shall remain the property of the ASEAN Foundation, which shall have exclusive rights over their use. Except for this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of the ASEAN Foundation in line with the national and International Copyright Laws applicable.

QUALIFICATION AND EXPERIENCE REQUIRED:

• A professional PR Agency/consultant
• Preferably has experience in working/engaging with ASEAN entities
• Has excellent media networks in Indonesia
• Has good knowledge of social entrepreneurship and public-private partnerships
• Possesses flexibility in accommodating last-minute changes and requests from the client
• Able to work under pressure and meet tight deadlines without affecting the quality of the work results

HOW TO APPLY

Please send the application consisting of:

• Company profile or consultant profile
• Portfolio
• Quotation (a lump sum financial quote in US Dollars that includes all expected costs for the consultancy period)

Please submit the necessary application documents by 30 October 2024 with email subject “ASEAN SEDP 3.0 Media Engagement Consultant” to [email protected] and cc to [email protected] and [email protected]