Media Engagement for the eMpowering Youths Across ASEAN (EYAA) Impact Forum 2024, 26 - 27 February 2024, Malaysia


The eMpowering Youths Across ASEAN (EYAA)—launched in conjunction with the ASEAN Day on 8 August 2018—is a collaborative programme by the ASEAN Foundation and Maybank Foundation dedicated to empowering youth and communities across the region. The programme provides an experiential and educative learning platform for young changemakers through social volunteerism, encouraging them to collaborate with people from diverse backgrounds to implement their ideas and advocate solutions to grounded issues in local communities across ASEAN. They delve into an impactful journey to make a tangible, meaningful change among target communities in Cambodia, Indonesia, Malaysia, the Philippines, and Singapore.  

Since its inception in 2018, the programme has successfully cultivated three cohorts comprising 283 youth volunteers (YVs), who have implemented 30 impactful community projects in collaboration with local civil society organizations (CSOs) and social enterprises (SEs). This collective effort has directly benefited 108,175 community members across ASEAN. Explore further about the impact of EYAA at 

Following the completion of EYAA: Cohort 3, the ASEAN Foundation and Maybank Foundation will organise the EYAA Impact Forum 2024, where alumni from three cohorts of the programme will gather, network with each other, and share their experience with relevant key stakeholders. To support the promotion of this event, the Foundation is seeking for a capable media engagement consultant to organise a press conference and press release dissemination to prominent media networks in Cambodia, Indonesia, Malaysia, the Philippines, Singapore, and Thailand.   


In collaboration with the Project Coordinator and Communications Consultant of EYAA: Cohort 3 and under the guidance of the Head of Communications of ASEAN Foundation, the consultant is expected to carry out the following assignments:  

  1. Organise a press conference during the EYAA Impact Forum in Malaysia.  
  2. Develop one press release in English and its translation to Khmer, Indonesian, Malay, Tagalog, and Thai highlighting the impact of EYAA Impact Forum 2024 and the regional partnership between ASEAN Foundation and Maybank Foundation. The press release will have, among others, quote from the two organisations and testimonials from the alumni and representative of CSOs.  
  3. Disseminate the press release to media outlets in six ASEAN countries (Cambodia, Indonesia, Malaysia, the Philippines, Singapore, and Thailand).  
  4. Provide a FAQ guide related to the orientation workshop to response to questions from the media.  



  1. Workplan;  
  2. A list of recommended prominent media outlets in Cambodia, Indonesia, Malaysia, the Philippines, Singapore, and Thailand;  
  3. Press release draft in English, Khmer, Indonesian, Malay, Tagalog, and Thai;  
  4. Press release dissemination in Cambodia, Indonesia, Malaysia, the Philippines, Singapore, and Thai;   
  5. A press conference in the EYAA Impact Forum 2024 event, involving local and international media based in Malaysia; 
  6. A media brief and FAQ guide for all spokespersons from ASEAN Foundation and Maybank to response to the questions from the media;  
  7. A final report, which includes audience reach and PR Value from each article.  



At least 50 printed and online media clippings from Cambodia, Indonesia, Malaysia, the Philippines, Singapore, and Thailand generated. 



All information pertaining to this project belongs to the ASEAN Foundation, which the consultant may come into contact within the performance of his/her, and duties under this assignment shall remain the property of the ASEAN Foundation. ASEAN Foundation shall have exclusive rights over their use. Except for the purposes of this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of the ASEAN Foundation in line with the national and International Copyright Laws applicable.   



  1. A professional PR Agency/ Consultant  
  2. Experienced in working/engaging with the ASEAN Entities is preferred  
  3. Has good media networks on project sites  
  4. Has good knowledge of social projects  
  5. Possess good flexibility in receiving last-minute changes and requests from client  
  6. Able to work under pressure and meet tight timelines without affecting the quality of the work results  



Any eligible organisation and/or professional keen to apply for this opportunity is required to send the following documents:  

  1. Organisation/agency/company profile  
  2. Organisation/agency/company portfolio of similar work  
  3. A service quotation  

Need to be submitted by 15 January 2024 with EMAIL SUBJECT “Media Engagement Consultant_EYAA Impact Forum 2024” to [email protected] and cc [email protected], [email protected], [email protected] 

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